Creating Additional Streams of Income With A Newsletter

If you have a successful blog with a large readership, you can create an additional stream of income (and repeat visitors) by having a newsletter. Depending on the topic of your blog, you may have readers who wish to receive a newsletter that contains more in-depth information. You start by creating an email opt-in list of newsletter subscribers. This list can then be used for other marketing promotions or you can monetize your newsletter through sponsor ads.
If your blogs offer something of value to your readers, chances are they will expect your newsletter or email campaign to do the same. This is a good thing because you will attract subscribers, but if you don’t deliver you will find that many of your readers end up unsubscribing. Add value to your email correspondences in the same way you make your blogs interesting to retain and attract subscribers.
Make sure you give readers something of value in these emails and give them a reason to read them so that your advertising methods have the greatest chances of being successful. If you promise little known tips or hard to find information, you better deliver or readers will unsubscribe.
A good way to increase the number of people subscribing is to reveal extra information that can be found only in the newsletter.
One example is to conclude a blog entry in an email for subscribers only.
Readers who are eager to get the whole story and will be more likely to subscribe to your newsletter. Free incentives are also a good way to get subscribers, it doesn’t have to be something fancy. Some ideas include offering a free report or list of tips. Even the free info you give out should be useful. Don’t just offer up junk. If your free information is that good, people will come back for more.
Monetizing a newsletter or email campaign is similar to monetizing your blog. While you cannot use Adsense and other similar advertising methods, you can directly sell ad space and depending on the size of your subscriber list you can charge a hefty sum.
You can also use affiliate marketing in your newsletter, just be sure to have the bulk of your newsletter contains relevant content and not just ads or else your readers will start dropping like flies. Make sure your affiliate marketing is related to the content of your newsletter or email and that your audience will be interested in what you are promoting. Don’t overdo it. Treat your subscribers well!
You can also sell your own merchandise through your newsletter. If you have created merchandise with your blog logo or related slogans, adding a link in your news letter asking readers to check out your store or merchandise won’t hurt, just make sure it is paired with good content.
If you build up a large subscriber base, you can also use it to send other email campaigns and promotions for your merchandise, book, or affiliate products. A word of caution, however, no one likes unsolicited emails so you should be sure that you have permission to send additional emails and that they offer something of value and are not just viewed as annoyances.
Finally, over time as your readership and brand grows, you can also offer a paid version of your newsletter that contains more information than the free one.
If you decide to start a newsletter, make sure you pick an autoresponder system that is reliable and has high deliverability rates